“CARM” PROGRAM: Customer Acquisition & Retention Management Program
Internet Marketing, Sales & Customer Retention Programs
Customer Acquisition Program (CAP)
Internet Marketing:
- Brand and messaging creation
- Simple website creation
- Keyword / Adword creation
- Establish and manage SEO
- Establish and manage CPC/PPC campaigns
- Target customer profile creation
- Prospect list creation
- Establish and manage CRM database (e.g., Salesforce.com)
- Outbound email campaigns
- Landing page creation
- Marketing collateral creation
Sales:
- Sales process creation
- Sales process training
- Outbound call campaign execution
Establish and manage Customer Retention Management Program (CRMP)
- Post-job follow ups: outbound calls/emails to customers to express appreciation, send “Thank You” letter and gift
- Capture customer feedback and testimonials
- Comprehensive Keep-In-Touch marketing
- Email and newsletter marketing

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